The Rebecca Minkoff website has a very chic and clean lay out. The back ground is white and the writing is grey and black. This lay out really allows the merchandise to stand out and become the star of the site instead of getting lost in a messy background. The taps on the top of the page makes it easy to navigate to the area of the site that you want to view. In the shopping section, you are able to see what was newly added to the site as well as all of the merchandise that is offered at that time. The apparel is featured on models, so the customer can see how the merchandise will look on. The sunglasses are also featured on a model which makes it easy for the consumer to understand how the sunglasses will look on. The website also offers a way to navigate to the 3 Rebecca Minkoff blogs quick and easy. Also featured on the website are images of celebrities wearing RM. If the consumer likes a particular celebrity that is featured wearing Rebecca Minkoff, they are likely to feel more connected to the brand.
Featured on the website are videos of the recent and past runway shows and of models wearing the Rebecca Minkoff line which also engages the consumer and makes her feel more apart of the RM lifestyle. The videos also help the consumer to understand the product and who the Rebecca Minkoff girl is.
I searched reviews from customers who have purchased items from the Rebecca Minkoff website, and the overall feeling was satisfaction. Customers ranted and raved about the materials that the hang bags were made out of and how unique the designs were. Also mentioned is the fact that consumers were very pleased with the sizing of the apparel and of the bags. I had a hard time finding a bad review of any Rebecca Minkoff merchandise.
The descriptive writing on the website is definitely up to par. The RM staff does a good job of explaining the product and the product details. The way it is written sounds like a friend explaining what you can wear this piece with and why it is a great item.
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